The brand gap
how to bridge the distance between business strategy and design : a whiteboard overview
by Marty Neumeier
- 5 Ratings
- 152 Want to read
- 6 Currently reading
- 7 Have read
"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
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Showing 4 featured editions. View all 4 editions?
| Edition | Availability |
|---|---|
1
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2006, New Riders
in English
- Rev. ed.
0321348109 9780321348104
|
eeee
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2
The Brand Gap: Expanded Edition
August 4, 2005, Peachpit Press
Paperback
in English
- 2 edition
0321348109 9780321348104
|
zzzz
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3
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
January 24, 2003, New Riders Press
Paperback
in English
- 1st edition
0735713308 9780735713307
|
zzzz
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WorldCat
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4
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2003, New Riders Pub.
in English
- 1st ed
0735713308 9780735713307
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Published in
Indianapolis, Ind
Edition Notes
The title proper, other title information, and statement of reponsibility spread into four pages
"AIGA"--Cover
Includes index
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Work Description
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
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| August 1, 2020 | Edited by ImportBot | import existing book |
| April 23, 2020 | Edited by maneel8776 | Added new cover |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| October 18, 2009 | Created by WorkBot | add works page |