An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

Rev. ed.

by

  • ★★★ ★ 3.8 (5 ratings) ·
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  • 6 Currently reading
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Cover of: The brand gap by Marty Neumeier, Marty Neumeier
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Notes
  • ★★★ ★ 3.8 (5 ratings) ·
  • 173 Want to read
  • 6 Currently reading
  • 7 Have read
Notes

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Last edited by ImportBot
December 19, 2023 | History
Edit
An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

Rev. ed.

by

  • ★★★ ★ 3.8 (5 ratings) ·
  • 173 Want to read
  • 6 Currently reading
  • 7 Have read

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Publish Date
Publisher
New Riders
Language
English
Pages
194

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Previews available in: English

Subjects

Brand name products, Marketing, Planning, Branding (Marketing), Internet marketing
Edition Availability
Cover of: The brand gap
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2006, New Riders
in English - Rev. ed.
Cover of: The Brand Gap
The Brand Gap: Expanded Edition
August 4, 2005, Peachpit Press
Paperback in English - 2 edition
Cover of: The Brand Gap
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
January 24, 2003, New Riders Press
Paperback in English - 1st edition
Cover of: The brand gap
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2003, New Riders Pub.
in English - 1st ed

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Book Details

Edition Notes

"AIGA" -- Cover.

Includes bibliographical references (p. 181-187) and index.

Published in
Berkeley, CA

Classifications

Library of Congress
HD69.B7 N4 2006, HD69.B7

The Physical Object

Pagination
194 p. :
Number of pages
194

Edition Identifiers

Open Library
OL15584074M
ISBN 10
0321348109
ISBN 13
9780321348104
LCCN
2006272689
OCLC/WorldCat
61461816
Library Thing
238527
Goodreads
290733

Work Identifiers

Work ID
OL120747W

Source records

Western Washington University MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record
ISBNdb

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
May 27, 2023 Edited by MARC Bot import existing book
December 31, 2022 Edited by MARC Bot import existing book
December 14, 2020 Edited by MARC Bot import existing book
September 20, 2008 Created by ImportBot Imported from Western Washington University MARC record