An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

1st ed

by

  • ★★★ ★ 3.8 (5 ratings) ·
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  • 6 Currently reading
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Cover of: The brand gap by Marty Neumeier, Marty Neumeier
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Notes
  • ★★★ ★ 3.8 (5 ratings) ·
  • 173 Want to read
  • 6 Currently reading
  • 7 Have read
Notes

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Buy this book

Last edited by ImportBot
December 19, 2023 | History
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An edition of The brand gap (2003)

The brand gap

how to bridge the distance between business strategy and design : a whiteboard overview

1st ed

by

  • ★★★ ★ 3.8 (5 ratings) ·
  • 173 Want to read
  • 6 Currently reading
  • 7 Have read

"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.

Publish Date
Publisher
New Riders Pub.
Language
English
Pages
178

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Previews available in: English

Subjects

Brand name products, Marketing, Planning, Branding (Marketing), Internet marketing
Edition Availability
Cover of: The brand gap
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2006, New Riders
in English - Rev. ed.
Cover of: The Brand Gap
The Brand Gap: Expanded Edition
August 4, 2005, Peachpit Press
Paperback in English - 2 edition
Cover of: The Brand Gap
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
January 24, 2003, New Riders Press
Paperback in English - 1st edition
Cover of: The brand gap
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
2003, New Riders Pub.
in English - 1st ed

Add another edition?

Book Details

Edition Notes

The title proper, other title information, and statement of reponsibility spread into four pages

"AIGA"--Cover

Includes index

Published in
Indianapolis, Ind

Classifications

Library of Congress
HD69.B7 N4 2003

The Physical Object

Pagination
178 p. :
Number of pages
178

Edition Identifiers

Open Library
OL17149414M
ISBN 10
0735713308
LCCN
2002110725
OCLC/WorldCat
51031482
Library Thing
238527
Goodreads
290734

Work Identifiers

Work ID
OL120747W

Source records

Miami University of Ohio MARC record
marc_cca MARC record
Internet Archive item record
Library of Congress MARC record
marc_nuls MARC record
marc_columbia MARC record
ISBNdb

Work Description

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

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December 19, 2023 Edited by ImportBot import existing book
November 15, 2023 Edited by MARC Bot import existing book
March 8, 2023 Edited by MARC Bot import existing book
December 5, 2020 Edited by MARC Bot import existing book
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record