An edition of WORDS THAT WORK (2007)

WORDS THAT WORK

IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

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Last edited by ImportBot
December 5, 2022 | History
An edition of WORDS THAT WORK (2007)

WORDS THAT WORK

IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR

  • 0 Ratings
  • 35 Want to read
  • 2 Currently reading
  • 0 Have read

This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and endure while others are forgotten moments after they are given? In Words That Work, Dr. Frank Luntz, language architect and public opinion guru, not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz teaches about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day. Take it from the man who has helped dozens of Fortune 500 companies communicate—words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture. It’s not what you say—it’s what people hear.

Publish Date
Publisher
Hyperion
Language
English
Pages
273

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Previews available in: English

Edition Availability
Cover of: Words That Work
Words That Work
2008, Hyperion
eBook in English
Cover of: Words That Work
Cover of: WORDS THAT WORK
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
January 2, 2007, Hyperion
Audio CD in English
Cover of: Words That Work
Words That Work: It's Not What You Say, It's What People Hear
2007, Hachette Books
in English
Cover of: WORDS THAT WORK
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
January 2, 2007, Hyperion
Hardcover in English

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Book Details


Classifications

Library of Congress
PE1431.L87 2007

The Physical Object

Format
Hardcover
Number of pages
273
Dimensions
9.3 x 6.2 x 1.3 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL8367962M
ISBN 10
1401302599
ISBN 13
9781401302597
Library Thing
1649684
Goodreads
95884

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 5, 2022 Edited by ImportBot import existing book
November 26, 2022 Edited by bitnapper merge authors
November 15, 2022 Edited by ImportBot import existing book
October 12, 2020 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record.