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"Alberto Korda's famous photograph of Che Guevara titled the 'Guerrillero Heroico' has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures"--
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Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
The Semiotics of Che Guevara: Affective Gateways
Apr 21, 2016, Bloomsbury Academic
paperback
1474289819 9781474289818
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2
The semiotics of Che Guevara: affective gateways
2014, Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc
in English
1472505239 9781472505231
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Book Details
Table of Contents
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Includes bibliographical references (pages 207-220)and index.
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- Created November 13, 2020
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August 12, 2024 | Edited by MARC Bot | import existing book |
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November 13, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |