THE category convention is to hold a mirror to life, a dangerous enough technique that breeds sameness and defeats indelible branding.
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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
June 6, 2002, Wiley, J. Wiley & Sons (Asia)
in English
0470820551 9780470820551
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"THE category convention is to hold a mirror to life, a dangerous enough technique that breeds sameness and defeats indelible branding."
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- Created April 29, 2008
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July 19, 2023 | Edited by ImportBot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
December 9, 2022 | Edited by ImportBot | import existing book |
October 28, 2022 | Edited by ImportBot | import existing book |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |