| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:127254205:1286 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:127254205:1286?format=raw |
LEADER: 01286cam a22003374a 4500
001 2002514302
003 DLC
005 20040621203412.0
008 021004s2002 si ac 001 0 eng c
010 $a 2002514302
020 $a0470820551
035 $a(OCoLC)ocm50191103
040 $aHUA$cHUA$dIXA$dDLC
042 $apcc
043 $aa------
050 00 $aHF5813.A74$bA39 2002
082 00 $a659.1/095$221
100 1 $aAitchison, Jim.
245 10 $aHow Asia advertises :$bthe most successful campaigns in Asia-Pacific and the marketing strategies behind them /$cJim Aitchison.
260 $aSingapore :$bJ. Wiley & Sons (Asia),$c2002.
300 $axviii, 411 p. :$bill., ports. ;$c26 cm.
500 $aIncludes index.
650 0 $aAdvertising$zAsia.
650 0 $aAdvertising$zPacific Area.
650 0 $aCommunication in marketing$zAsia.
650 0 $aCommunication in marketing$zPacific Area.
650 0 $aAdvertising campaigns.
650 0 $aBrand name products$xManagement.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/2002514302.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley037/2002514302.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2002514302.html