"A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of thebusiness."
—From the Foreword by Jeff Brotman, Chairman, Costco
Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks' expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands.
Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more.
Together with Collins Hemingway, coauthor with Bill Gates of Business @ the Speed of Thought, Rubinfeld introduces a proven, holistic approach to conceiving, designing, and executing your retail business plan: creating exciting concepts, growing them in local markets, preparing for aggressive expansion, and keeping the brand fresh and relevant as it matures. This revolutionary approach integrates strong personal values, exceptional creativity, the latest scientific methodology, and passionate customer service. Whether you're seeking to reignite growth or planning your first store, Built for Growth will be absolutely indispensable.
Retail brands that win, brands that last
A complete framework for retail success: conception, design, and execution
Imagination, courage, and drive
Start by believing: you can become a national or international brand
"Go long": execute on rapid growth
Retail organizations and models that scale rapidly and "put the game out of reach"
Your retail presence: capturing the essence of your brand
From locations to store design: generating real customer passion
"Main & Main": own the best locations and markets
From demographics to street traffic: all you need to know about choosing locations
Push the envelope: innovate to maintain brand leadership
How to reinvigorate product, design, service, and quality—over and over again Arthur Rubinfeld achieved breakthrough results for such premier companies as Starbucks, Oakley, Gateway, adidas, and Washington Mutual. In Built for Growth, he shares his unparalleled knowledge about envisioning, building, launching, expanding, and sustaining winning retail brands. The book delivers battle-tested advice for crafting retail plans that work, executing them systematically and aggressively, generating genuine customer loyalty, and innovating to keep your brand fresh, year after year. The lessons herein can mean the difference between success and failure. So whether you're opening your first store or you are an "old hand" in retail, don't just read this book—live by it.