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"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--
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Previews available in: English
Subjects
BUSINESS & ECONOMICS / General, Technological innovations, Case studies, Adaptability (Psychology), Organization, Commitment (Psychology), BUSINESS & ECONOMICS / Management, Integrity, Corporate culture, Persuasion (Psychology), Communication, Business communication, BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations, Marketing, Social media, Strategic planning, BUSINESS & ECONOMICS / Leadership, Leadership, Management, Organizational change, Nonprofit organizations, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities, Success in business, Adaptability (psychology)Showing 4 featured editions. View all 4 editions?
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1
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
2012, Jossey-Bass
in English
- 1st ed.
1118249747 9781118249741
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2
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
2012, Wiley & Sons, Incorporated, John
in English
1118283473 9781118283479
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WorldCat
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3
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
2012, Wiley & Sons, Incorporated, John
in English
1118286006 9781118286005
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WorldCat
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4
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
2012, Wiley & Sons, Incorporated, John
in English
1118283236 9781118283233
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