An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

9th ed.

by , , , , , and

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Cover of: Basic marketing by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr., E. Jerome McCarthy
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  • ★★★★★ 5.0 (1 rating)
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  • 2 Currently reading
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Last edited by ImportBot
August 11, 2011 | History
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An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

9th ed.

by , , , , , and

  • ★★★★★ 5.0 (1 rating)
  • 26 Want to read
  • 2 Currently reading

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Publish Date
Publisher
Irwin
Language
English
Pages
749

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Previews available in: English

Subjects

Marketing Management Marketing - General Business / Economics / Finance Sales & marketing Export marketing Gestion Case studies Marketingmanagement Consumentengedrag

Showing 10 featured editions. View all 26 editions?

Edition Availability
Cover of: Case book to accompany Basic marketing : a global-managerial approach
Case book to accompany Basic marketing : a global-managerial approach
2004, McGraw Hill
Paperback in English
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1994, Irwin
in English - 7th Canadian ed.
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1993, Irwin
in English - 11th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1990, Irwin
in English - 10th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1987, Irwin
in English - 9th ed.
Cover of: Basic Marketing
Basic Marketing: A Managerial Approach. Canadian Edition
December 1986, Irwin Professional Publishing
Hardcover in English
Cover of: Basic marketing
Basic marketing: a managerial approach
1984, R.D. Irwin
in English - 8th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1978, R. D. Irwin
in English - 6th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1975, R. D. Irwin
in English - 5th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1968, R. D. Irwin
in English - 3d ed.

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Book Details

Edition Notes

Bibliography: p. 696-714.
System requirements for disk (version 1.0): IBM PC.
Includes indexes.

Published in
Homewood, Ill
Series
The Irwin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .M369 1987

The Physical Object

Pagination
xviii, 749 p. :
Number of pages
749

Edition Identifiers

Open Library
OL2749088M
Internet Archive
basicmarketingman00mcca
ISBN 10
0256036497, 0256060517
LCCN
86082823
LibraryThing
392606
Goodreads
3725609

Work Identifiers

Work ID
OL3939545W

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