An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

10th ed.

by , , , , , and

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Cover of: Basic marketing by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr., E. Jerome McCarthy
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  • ★★★★★ 5.0 (1 rating) ·
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Notes

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Last edited by ImportBot
October 27, 2022 | History
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An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

10th ed.

by , , , , , and

  • ★★★★★ 5.0 (1 rating) ·
  • 23 Want to read
  • 1 Currently reading

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Publish Date
Publisher
Irwin
Language
English
Pages
734

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Previews available in: English

Subjects

Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag

Showing 10 featured editions. View all 26 editions?

Edition Availability
Cover of: Case book to accompany Basic marketing : a global-managerial approach
Case book to accompany Basic marketing : a global-managerial approach
2004, McGraw Hill
Paperback in English
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1994, Irwin
in English - 7th Canadian ed.
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1993, Irwin
in English - 11th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1990, Irwin
in English - 10th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1987, Irwin
in English - 9th ed.
Cover of: Basic Marketing
Basic Marketing: A Managerial Approach. Canadian Edition
December 1986, Irwin Professional Publishing
Hardcover in English
Cover of: Basic marketing
Basic marketing: a managerial approach
1984, R.D. Irwin
in English - 8th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1978, R. D. Irwin
in English - 6th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1975, R. D. Irwin
in English - 5th ed.
Cover of: Basic marketing
Basic marketing: a managerial approach
1968, R. D. Irwin
in English - 3d ed.

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Book Details

Edition Notes

Includes bibliographical references (p. 678-701).
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Published in
Homewood, IL
Series
Irvin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .M369 1990

The Physical Object

Pagination
xviii, 734 p. :
Number of pages
734

Edition Identifiers

Open Library
OL2212488M
Internet Archive
basicmarketingma00mcca_0
ISBN 10
0256068658, 0256083983
LCCN
89035299
LibraryThing
720463
Goodreads
5595866

Work Identifiers

Work ID
OL3939545W

Source records

Internet Archive item record
amazon.com record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 27, 2022 Edited by ImportBot import existing book
May 22, 2020 Edited by CoverBot Added new cover
July 30, 2014 Edited by ImportBot import new book
April 5, 2014 Edited by ImportBot Added IA ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record