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E. Jerome McCarthy

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Basic marketing: a managerial approach

by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, and William D. Perreault Jr.
First published in 1960 — 26 editions
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Essentials of Marketing: A Marketing Strategy Planning Approach

by William D. Perreault and E. Jerome McCarthy
First published in 1996 — 17 editions

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Basic marketing: a global-managerial approach

by William D. Perreault, Joseph P., Ph.D. Cannon, and E. Jerome McCarthy
First published in 1996 — 16 editions
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Essentials of marketing

by E. Jerome McCarthy
First published in 1979 — 10 editions
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Applications in basic marketing: clippings from the popular business press

by E. Jerome McCarthy and William D. Perreault
First published in 1990 — 6 editions
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Basic Marketing: A Global-managerial Approach

by William D., Jr. Perreault, E. Jerome McCarthy, and William D. Perreault First published in 1971 — 3 editions

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Basic Marketing w/Student CD

by Jr., William D. Perreault, E. Jerome McCarthy, and Joseph P. Cannon
First published in 2006 — 3 editions

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Essentials of marketing: a global-managerial approach

by William D. Perreault and E. Jerome McCarthy First published in 2005 — 3 editions

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Essentials of Marketing: A Global-Managerial Approach

by William D. Perreault and E. Jerome McCarthy First published in 1999 — 2 editions

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Basic Marketing

by Jr. William D. Perreault, Joseph P Cannon, and E. Jerome McCarthy First published in 1964 — 2 editions

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Computer-aided problems to accompany Basic marketing

by E. Jerome McCarthy First published in 1987 — 2 editions

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Lecture guide to accompany Basic marketing: A managerial approach

by E. Jerome McCarthy First published in 1987 — 2 editions

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Student aid to accompany Essentials of marketing

by E. Jerome McCarthy First published in 1979 — 2 editions
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Readings in basic marketing

by John F. Grashof and E. Jerome McCarthy First published in 1978 — 2 editions
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Applications in Basic Marketing 2004-2005

by Jr., William D. Perreault and E. Jerome McCarthy First published in 2004 — 2 editions

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Manual of Objective Tests to accompany Basic Marketing: A Global-Managerial Approach

by Jr. William D. Perreault and E. Jerome McCarthy First published in 1995 — 1 edition

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Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing)

by E. Jerome McCarthy and William D. Perreault First published in 1993 — 1 edition

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Essentials of Marketing

by William D. Perreault and E. Jerome McCarthy First published in 1996 — 1 edition

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Basic Marketing: A Global-Managerial Approach (The Irwin Series in Marketing)

by William D. Perreault and E. Jerome McCarthy First published in 1995 — 1 edition

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Basic Marketing, Applications in Basic Marketing: A Global-Managerial Approach, Clippings from the Popular Business Press

by E. Jerome McCarthy and William D. Perreault First published in 1996 — 1 edition

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OLID: OL717916A

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Created April 1, 2008
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August 27, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

E. Jerome McCarthy

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