Cover of: Traction by Gabriel Weinberg
An edition of Traction (2014)

Traction

how any startup can achieve explosive customer growth

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Last edited by ImportBot
October 8, 2021 | History
An edition of Traction (2014)

Traction

how any startup can achieve explosive customer growth

  • 4.00 ·
  • 1 Ratings
  • 21 Want to read
  • 1 Currently reading
  • 2 Have read
Publish Date
Language
English
Pages
222

Buy this book

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"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

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Edition Availability
Cover of: Traction
Cover of: Traction
Traction: How Any Startup Can Achieve Explosive Customer Growth
2015, Penguin Books, Limited
in English
Cover of: Traction
Traction: How Any Startup Can Achieve Rapid Customer Growth
2015, Penguin Books, Limited
in English
Cover of: Traction
Traction: A Startup Guide to Getting Customers
Aug 25, 2014, S-curves Publishing
hardcover

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Book Details


Table of Contents

Preface: Traction Trumps Everything
Traction Channels
Traction Thinking
Bullseye
Traction Testing
Critical Path
Targeting Blogs
Publicity
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Viral Marketing
Engineering as Marketing
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Acknowledgments
Appendix: Midds Ring Tests
Index.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.1/1
Library of Congress
HD62.5 .W44 2015, HD62.5.W44 2015

The Physical Object

Pagination
xiii, 222 pages
Number of pages
222

ID Numbers

Open Library
OL27195742M
ISBN 13
9781591848363
OCLC/WorldCat
919591166
Wikidata
Q89505859

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 8, 2021 Edited by ImportBot import existing book
April 30, 2020 Edited by Drini Added new cover
April 30, 2020 Edited by WikidataBot [sync_edition_olids] add wikidata identifier
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.