An edition of Traction (2014)

Traction

how any startup can achieve explosive customer growth

by

  • ★★★★ ★ 4.5 (2 ratings) ·
  • 52 Want to read
  • 3 Currently reading
  • 4 Have read
Cover of: Traction by Gabriel Weinberg, Gabriel Weinberg
Locate

My Reading Lists:

Create a new list

Notes
  • ★★★★ ★ 4.5 (2 ratings) ·
  • 52 Want to read
  • 3 Currently reading
  • 4 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
December 20, 2023 | History
Edit
An edition of Traction (2014)

Traction

how any startup can achieve explosive customer growth

by

  • ★★★★ ★ 4.5 (2 ratings) ·
  • 52 Want to read
  • 3 Currently reading
  • 4 Have read

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

Publish Date
Publisher
Portfolio
Language
English
Pages
222

Check nearby libraries

Buy this book

Subjects

Marketing, Management, New business enterprises, Success in business, Customer relations, Entrepreneurship, Marketing, management
Edition Availability
Cover of: Traction
Traction: How Any Startup Can Achieve Explosive Customer Growth
2016, Penguin Publishing Group
in English
Cover of: Traction
Traction: How Any Startup Can Achieve Explosive Customer Growth
2015, Penguin Books, Limited
in English
Cover of: Traction
Traction: How Any Startup Can Achieve Rapid Customer Growth
2015, Penguin Books, Limited
in English
Cover of: Traction
Traction: how any startup can achieve explosive customer growth
2015, Portfolio
in English
Cover of: Traction
Traction: A Startup Guide to Getting Customers
Aug 25, 2014, S-curves Publishing
hardcover

Add another edition?

Book Details

Table of Contents

Preface: Traction Trumps Everything
Traction Channels
Traction Thinking
Bullseye
Traction Testing
Critical Path
Targeting Blogs
Publicity
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Viral Marketing
Engineering as Marketing
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Acknowledgments
Appendix: Midds Ring Tests
Index.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.1/1
Library of Congress
HD62.5 .W44 2015, HD62.5.W44 2015

The Physical Object

Pagination
xiii, 222 pages
Number of pages
222

Edition Identifiers

Open Library
OL27195742M
ISBN 13
9781591848363
OCLC/WorldCat
919591166
Wikidata
Q89505859

Work Identifiers

Work ID
OL20015670W

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Promise Item
ISBNdb

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 20, 2023 Edited by ImportBot import existing book
January 10, 2023 Edited by ImportBot import existing book
October 8, 2021 Edited by ImportBot import existing book
April 30, 2020 Edited by Drini Added new cover
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record