Cover of: Traction by Gabriel Weinberg
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Last edited by ImportBot
October 8, 2021 | History
An edition of Traction (2014)

Traction

how any startup can achieve explosive customer growth

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This edition was published in

Written in English

222 pages

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

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Edition Availability
Cover of: Traction
Traction: How Any Startup Can Achieve Rapid Customer Growth
2015, Penguin Books, Limited
in English
Cover of: Traction
Cover of: Traction
Traction: A Startup Guide to Getting Customers
Aug 25, 2014, S-curves Publishing
hardcover

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Traction

First published in 2014



Work Description

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

Traction

how any startup can achieve explosive customer growth

This edition was published in


Edition Description

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

Table of Contents

Preface: Traction Trumps Everything
Traction Channels
Traction Thinking
Bullseye
Traction Testing
Critical Path
Targeting Blogs
Publicity
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Viral Marketing
Engineering as Marketing
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Acknowledgments
Appendix: Midds Ring Tests
Index.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.1/1
Library of Congress
HD62.5 .W44 2015, HD62.5.W44 2015

The Physical Object

Pagination
xiii, 222 pages
Number of pages
222

ID Numbers

Open Library
OL27195742M
ISBN 13
9781591848363
OCLC/WorldCat
919591166
Wikidata
Q89505859

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October 8, 2021 Edited by ImportBot import existing book
April 30, 2020 Edited by Drini Added new cover
April 30, 2020 Edited by WikidataBot [sync_edition_olids] add wikidata identifier
July 19, 2019 Created by Clean Up Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.