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Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does.
The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches:
-the seven universal story points all humans respond to
-the real reason customers make purchases
-how to simplify a brand message so people understand and act on it
-how to create the most effective messaging for websites, brochures, and social media.
Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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- Created June 22, 2018
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December 7, 2022 | Edited by ImportBot | import existing book |
February 4, 2021 | Edited by Bryan Tyson | Edited without comment. |
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June 22, 2018 | Created by Auntraine | Added new book. |