| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:84041076:3920 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:84041076:3920?format=raw |
LEADER: 03920cam a2200613 i 4500
001 on1005351979
003 OCoLC
005 20180215152211.0
008 170321t20172017nyua b 000 0 eng d
010 $a2017937432
020 $a9780718033323$q(hardcover)
020 $a0718033329$q(hardcover)
035 $a(OCoLC)1005351979
037 $bHarpercollins Christian Pub, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132$nSAN 200-2086
040 $aSINLB$beng$erda$cDLC$dIUK$dVP@$dCLE$dTCH$dBKL$dOCLCF$dMUU$dWRF$dQGK$dILC$dSINLB$dSFR$dUtOrBLW
042 $alccopycat
049 $aSFRA
050 00 $aHF5415.1255$b.M5473 2017
082 00 $a658.8/02$223
092 $a658.802$bM6134b
100 1 $aMiller, Donald,$d1971-$eauthor.
245 10 $aBuilding a storybrand :$bclarify your message so customers will listen /$cDonald Miller.
246 3 $aBuilding a story brand
264 1 $a[New York] :$bHarperCollins Leadership, an imprint of HarperCollins,$c[2017]
264 4 $c©2017
300 $ax, 228 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 225-228).
520 $aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
505 0 $aThe key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
650 0 $aBranding (Marketing)
650 0 $aAdvertising$xBrand name products.
650 0 $aProduct management.
650 0 $aMarketing.
650 0 $aSelling.
650 0 $aCustomer relations.
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