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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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From the publisher's website:
"Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields."
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- Created March 28, 2011
- 25 revisions
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December 13, 2022 | Edited by MARC Bot | import existing book |
December 7, 2022 | Edited by ImportBot | import existing book |
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March 28, 2011 | Created by George | Added new book. |