Cover of: Program or be Programmed |


  • Illustrator
    Leland Purvis

Program or be Programmed

Ten Commands for a Digital Age

  • 2 Want to read

Published by OR Books .
Written in English.

About the Book

"The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message." -

Table of Contents

Introduction 7
I. TIME - Do Not Be "Always On" 22
II. PLACE - Live in Person 35
III. CHOICE - You May Always Choose “None of the Above” 46
IV. COMPLEXITY - You Are Never Completely Right 55
V. SCALE - One Size Does Not Fit All 66
VI. IDENTITY - Be Yourself 79
VII. SOCIAL - Do Not Sell Your Friends 90
VIII. FACT - Tell the Truth 100
IX. OPENNESS - Share, Don’t Steal 112
X. PURPOSE - Program or Be Programmed 128
Essential Reading 145

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February 23, 2011 Edited by Ho-Sheng Hsiao Edited without comment.
December 9, 2010 Edited by Edward Betts add Internet Archive identifier
December 7, 2010 Edited by mikemccabe Add toc pagenos and missing bits
October 11, 2010 Edited by George Edited without comment.
October 11, 2010 Created by George Added new book.