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HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Hug your customers: the proven way to personalize sales and achieve astounding results
2003, Hyperion
in English
- 1st ed.
1401300340 9781401300340
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- Created June 17, 2010
- 4 revisions
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August 4, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
April 26, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |