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Laws of Media; The New Science started as an anticipated 2nd edition to Understanding Media: The Extensions of Man. In this book the "Laws" are four principles discussed in Understanding Media, used here as a set of four questions to query any artifact created by humans, including theory, procedures, and style. These can also be viewed as four perspectives or dimensions of such an artifact. The four dimensions are referenced in the book as the "tetrad." About eighty pages of the book are devoted to examples of artifacts tested as tetrads. The examples—laid out, per Eric, as poetic stanzas, without further elaboration—can confuse the reader's newly minted understanding of the tetrad; however, one does not need to understand the examples to gain insights from the book, a collaboration between Marshall McLuhan and his son, Eric McLuhan. --F.A. Moore
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Previews available in: English
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Laws of Media: The New Science
September 16, 1992, University of Toronto Press
Paperback
in English
0802077153 9780802077158
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Laws of media: the new science
1988, University of Toronto Press
in English
0802057829 9780802057822
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Includes bibliographical references.
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This broader application and, importantly, testing of the tetrad, I believe is the real cause of passion and excitement in the McLuhans writing and sharing this book.
To fully understand what the McLuhans mean by "media" and by "content" and by "message," read Marshall McLuhan's (1962/2013) Understanding Media: The Extensions of Man.
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July 31, 2010 | Edited by IdentifierBot | added LibraryThing ID |
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