An edition of Service management and marketing
(1990)
Service management and marketing
a customer relationship management approach
2nd ed
by Christian Grönroos
- 13 Want to read
Share
×Close
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Customer services, Service industries, Marketing, Management & management techniques, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - General, Sales & Selling - Management, Business & Economics / Sales & Selling, Sales & Selling - General, Dienstensector, Dienstleistungsbetrieb, Dienstleistung, Dienstleistungssektor, Klantgerichtheid, Service à la clientèle, Management, Customer service, Services, Marketingmanagement, Service industries, management, Marketing, management, Customer relations, General, Business & economics -> marketing -> principles of marketingShowing 2 featured editions. View all 17 editions?
| Edition | Availability |
|---|---|
1
Service management and marketing: a customer relationship management approach
2000, Wiley
in English
- 2nd ed
0471720348 9780471720348
|
aaaa
|
2
Service management and marketing: managing the moments of truth in service competition
1990, Lexington Books
in English
0669200352 9780669200355
|
eeee
|
Book Details
Edition Notes
Includes bibliographical references and index
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Source records
Miami University of Ohio MARC recordInternet Archive item record
Library of Congress MARC record
Better World Books record
Promise Item
marc_nuls MARC record
ISBNdb
harvard_bibliographic_metadata record
Work Description
dowload free here Christian Grönroos "Service management and marketing"
http://depositfiles.com/files/iuxptujyj part 2
http://depositfiles.com/files/1fo42vf28 part 1
Community Reviews (0)
Lists
See All
History
- Created September 27, 2008
- 13 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| October 7, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| December 4, 2022 | Edited by ImportBot | import existing book |
| September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |