An edition of Blue ocean strategy (2005)

Blue ocean strategy

how to create uncontested market space and make the competition irrelevant

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Cover of: Blue ocean strategy by W. Chan Kim
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  • ★★★★★ 5.00 ·
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Last edited by ImportBot
December 20, 2023 | History
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An edition of Blue ocean strategy (2005)

Blue ocean strategy

how to create uncontested market space and make the competition irrelevant

by

  • ★★★★★ 5.00 ·
  • 2 Ratings
  • 86 Want to read
  • 4 Currently reading
  • 6 Have read

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
240

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Previews available in: English Chinese

Subjects
Market segmentation, New products, New products, management, Marketing, management, Organizational innovation, Economic competition, Planning techniques, Marketing, Hf5415.153 .k53 2005, Hf 5415.153 k495b 2005, 658.8/02
Edition Availability
Cover of: Blue ocean strategy
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
2005, Harvard Business School Press
in English
Libraries near you: WorldCat
Cover of: Lan hai ce lüe
Lan hai ce lüe: kai chuang wu ren jing zheng de quan xin shi chang
2005, Tian xia yuan jian chu ban gu fen you xian gong si, Tian Xia Wen Hua
in Chinese - Di 1 ban
Libraries near you: WorldCat

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Book Details

Table of Contents

Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
The sustainability and renewal of blue ocean strategy

Edition Notes

Includes bibliographical references (p. [223]-229) and index

Published in
Boston, Mass

Classifications

Library of Congress
HF5415.153 .K53 2005, HF5415.153.K53 2005

The Physical Object

Pagination
xv, 240 p. :
Number of pages
240

ID Numbers

Open Library
OL17149535M
Internet Archive
blueoceanstrateg00kimw
ISBN 10
1591396190
LCCN
2004020857
OCLC/WorldCat
56421900
Library Thing
125415
Goodreads
4898

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December 20, 2023 Edited by ImportBot import existing book
December 26, 2022 Edited by Kaiden791 Edited without comment.
January 26, 2022 Edited by ImportBot import existing book
August 8, 2018 Edited by ImportBot import new book
December 10, 2009 Created by WorkBot add works page