An edition of Blue ocean strategy (2005)

Blue ocean strategy

how to create uncontested market space and make the competition irrelevant

by

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Cover of: Blue ocean strategy by W. Chan Kim, W. Chan Kim
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  • ★★★★★ 5.0 (2 ratings) ·
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  • 8 Currently reading
  • 6 Have read
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Last edited by MARC Bot
December 24, 2024 | History
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An edition of Blue ocean strategy (2005)

Blue ocean strategy

how to create uncontested market space and make the competition irrelevant

by

  • ★★★★★ 5.0 (2 ratings) ·
  • 106 Want to read
  • 8 Currently reading
  • 6 Have read

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
240

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Previews available in: Chinese English

Subjects

Market segmentation, New products, New products, management, Marketing, management, Organizational innovation, Economic competition, Planning techniques, Marketing, Hf5415.153 .k53 2005, Hf 5415.153 k495b 2005, 658.8/02

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Book Details

Table of Contents

Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
The sustainability and renewal of blue ocean strategy

Edition Notes

Includes bibliographical references (p. [223]-229) and index

Published in
Boston, Mass

Classifications

Library of Congress
HF5415.153 .K53 2005, HF5415.153.K53 2005

The Physical Object

Pagination
xv, 240 p. :
Number of pages
240

Edition Identifiers

Open Library
OL17149535M
Internet Archive
blueoceanstrateg00kimw
ISBN 10
1591396190
LCCN
2004020857
OCLC/WorldCat
56421900
LibraryThing
125415
Goodreads
4898

Work Identifiers

Work ID
OL8980380W

Source records

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harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 24, 2024 Edited by MARC Bot import existing book
December 20, 2023 Edited by ImportBot import existing book
March 7, 2023 Edited by MARC Bot import existing book
December 29, 2022 Edited by MARC Bot import existing book
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record