An edition of Blue ocean strategy (2005)

Lan hai ce lüe

kai chuang wu ren jing zheng de quan xin shi chang

Di 1 ban

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Cover of: Lan hai ce lüe by W. Chan Kim
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  • ★★★★★ 5.00 ·
  • 2 Ratings
  • 86 Want to read
  • 4 Currently reading
  • 6 Have read
Notes

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Last edited by Scott365Bot
October 22, 2023 | History
Edit
An edition of Blue ocean strategy (2005)

Lan hai ce lüe

kai chuang wu ren jing zheng de quan xin shi chang

Di 1 ban

by

  • ★★★★★ 5.00 ·
  • 2 Ratings
  • 86 Want to read
  • 4 Currently reading
  • 6 Have read

25, 355 p. : 23 cm

Publish Date
Publisher
Tian xia yuan jian chu ban gu fen you xian gong si, Tian Xia Wen Hua
Language
Chinese
Pages
355

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Previews available in: Chinese English

Subjects
Market segmentation, New products, New products, management, Marketing, management, Organizational innovation, Economic competition, Planning techniques, Marketing, Hf5415.153 .k53 2005, Hf 5415.153 k495b 2005, 658.8/02

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Edition Availability
Cover of: Lan hai ce lüe
Lan hai ce lüe: kai chuang wu ren jing zheng de quan xin shi chang
2005, Tian xia yuan jian chu ban gu fen you xian gong si, Tian Xia Wen Hua
in Chinese - Di 1 ban
Libraries near you: WorldCat
Cover of: Blue ocean strategy
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
2005, Harvard Business School Press
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Translation of: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.

Includes bibliographical references (p. 331-349).

Published in
Taibei Shi
Series
Cai jing qi guan -- 316

The Physical Object

Pagination
25, 355 p. :
Number of pages
355

ID Numbers

Open Library
OL23082675M
Internet Archive
lanhaiceluekaich0000kimw
ISBN 10
9864175351
Library Thing
5683334
Goodreads
1943000

Source records

Promise Item
Internet Archive item record

Work Description

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 22, 2023 Edited by Scott365Bot import existing book
September 30, 2023 Edited by Scott365Bot Linking back to Internet Archive.
May 24, 2023 Edited by ImportBot import existing book
April 21, 2023 Edited by MARC Bot remove 880 from edition_name
February 18, 2009 Created by ImportBot Imported from San Francisco Public Library record