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Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.
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Previews available in: English Chinese
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
2005, Harvard Business School Press
in English
1591396190 9781591396192
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2
Lan hai ce lüe: kai chuang wu ren jing zheng de quan xin shi chang
2005, Tian xia yuan jian chu ban gu fen you xian gong si, Tian Xia Wen Hua
in Chinese
- Di 1 ban
9864175351 9789864175352
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. [223]-229) and index
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