An edition of Brand It Like Beckham
(2004)
Brand it like Beckham
the story of how brand Beckham was built
New and updated ed.
by Andy Milligan
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This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?
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Previews available in: English
Subjects
| Edition | Availability |
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1
Brand it like Beckham: the story of how brand Beckham was built
2010, Marshall Cavendish
in English
- New and updated ed.
9814276936 9789814276931
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2
Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)
December 1, 2006, Cyan Communications
Paperback
in English
- Rev Ed edition
1904879292 9781904879299
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3
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Book Details
Table of Contents
Beckham the product story
What is a brand and what is a celebrity brand?
Defining the Beckham brand
Beckham's brand identity
The Beckham brand in action
Commercialising the brand
Co-branding
Protecting the brand
The future of the brand
Goldenballs
Milestones in the development of the Beckham brand.
Edition Notes
Previous edition: London: Cyan, 2004.
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