An edition of Brand It Like Beckham
(2004)
Brand it like Beckham
the story of how brand Beckham was built
New and updated ed.
by Andy Milligan
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This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?
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Previews available in: English
Subjects
Brand name products, Case studiesShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
Brand it like Beckham: the story of how brand Beckham was built
2010, Marshall Cavendish
in English
- New and updated ed.
9814276936 9789814276931
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WorldCat
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2
Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)
December 1, 2006, Cyan Communications
Paperback
in English
- Rev Ed edition
1904879292 9781904879299
|
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Libraries near you:
WorldCat
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3
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WorldCat
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Book Details
Published in
Singapore, London
Table of Contents
Beckham the product story
What is a brand and what is a celebrity brand?
Defining the Beckham brand
Beckham's brand identity
The Beckham brand in action
Commercialising the brand
Co-branding
Protecting the brand
The future of the brand
Goldenballs
Milestones in the development of the Beckham brand.
Edition Notes
Previous edition: London: Cyan, 2004.
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| December 7, 2022 | Edited by ImportBot | import existing book |
| June 4, 2020 | Edited by ImportBot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |