An edition of Brand It Like Beckham
(2004)
Brand It Like Beckham
Building a Brand with Balls (Great Brand Stories series)
Rev Ed edition
by Andy Milligan
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This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?
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Previews available in: English
Subjects
Brand name products, Case studiesShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
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1
Brand it like Beckham: the story of how brand Beckham was built
2010, Marshall Cavendish
in English
- New and updated ed.
9814276936 9789814276931
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2
Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series)
December 1, 2006, Cyan Communications
Paperback
in English
- Rev Ed edition
1904879292 9781904879299
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3
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History
- Created April 30, 2008
- 7 revisions
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| January 15, 2023 | Edited by ImportBot | import existing book |
| April 27, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |