Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Showing 5 featured editions. View all 5 editions?
Edition | Availability |
---|---|
1
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English
- 4th ed.
0273713027 9780273713029
|
aaaa
Libraries near you:
WorldCat
|
2
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback
in English
- 3rd edition
0273683551 9780273683551
|
zzzz
Libraries near you:
WorldCat
|
3
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback
in English
- 2nd edition
0273646818 9780273646815
|
cccc
Libraries near you:
WorldCat
|
4
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
0273957171 9780273957171
|
zzzz
Libraries near you:
WorldCat
|
5
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover
in English
0273627171 9780273627173
|
cccc
Libraries near you:
WorldCat
|
Book Details
Table of Contents
pt. 1. Introducing direct marketing. What is direct marketing?
The database.
pt. 2. Using direct marketing to analyse the marketing situation. The customer database : analysis and applications
Using external databases in direct marketing.
pt. 3. Setting objectives and strategies within direct marketing. Direct marketing objectives and strategies
The strategic influences on direct marketing
Relationship marketing and CRM
The Internet
Social networks : a new perspective for direct marketing.
pt. 4. Direct marketing implementation and control. Offers and incentives in direct marketing
Direct marketing media
Acquisition media
Creative practice and consumer behavior in direct marketing
Testing, budgeting and research in direct marketing.
Edition Notes
Includes index.
Previous edition: 2005.
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?February 10, 2023 | Edited by ImportBot | import existing book |
December 8, 2020 | Edited by MARC Bot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
August 19, 2020 | Edited by ImportBot | import existing book |
December 10, 2009 | Created by WorkBot | add works page |