An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

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Cover of: Principles of Direct and Database Marketing by Alan Tapp
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Last edited by MARC Bot
August 19, 2021 | History
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An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Publish Date
Publisher
Trans-Atlantic Publications
Language
English
Pages
336

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Previews available in: English

Subjects
Marketing, Internet marketing, Direct marketing, Database marketing, Direktmarknadsföring, Direktmarketing, Online-Werbung, Marketing-Informationssystem, Theorie, Großbritannien

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Principles of direct and database marketing
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Principles of Direct And Database Marketing
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback in English - 3rd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback in English - 2nd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover in English
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HF5415.126 .T37 1998

The Physical Object

Format
Hardcover
Number of pages
336
Dimensions
9.8 x 7.8 x 1 inches
Weight
1.6 pounds

ID Numbers

Open Library
OL9606013M
Internet Archive
principlesofdire0000tapp_f2w9
ISBN 10
0273627171
ISBN 13
9780273627173
Library Thing
3476800

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 19, 2021 Edited by MARC Bot import existing book
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 15, 2009 Edited by WorkBot link works
April 30, 2008 Created by an anonymous user Imported from amazon.com record