An edition of Principles of Direct and Database Marketing
(1998)
Principles of Direct and Database Marketing
by Alan Tapp
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This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English
- 4th ed.
0273713027 9780273713029
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2
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback
in English
- 3rd edition
0273683551 9780273683551
|
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3
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback
in English
- 2nd edition
0273646818 9780273646815
|
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4
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
0273957171 9780273957171
|
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5
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover
in English
0273627171 9780273627173
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- Created April 30, 2008
- 5 revisions
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| August 19, 2021 | Edited by MARC Bot | import existing book |
| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| December 15, 2009 | Edited by WorkBot | link works |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |