"In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. What makes some people and organizations more creative that others? How do they channel their creative impulses into productive projects? How do they sustain their creative edge when resources are scarce?".

"Drawing from hundreds of interviews with the world's most creative people (from innovative leaders at companies such as Palm, Capital One, AOL, IBM, and Progressive Insurance to genius architect Frank Gehry, technology oracle Nathan Myrhvold, performance artist Laurie Anderson, and biotech visionary Henri Termeer), as well as her own extensive experience as an innovation management consultant and artist, White offers many surprising insights.

For example, leading-edge innovators recognize that creativity is not a discrete "event" but a dynamic state of being. They embrace uncertainty and ambiguity. They invite conflict. They find myriad ways to diversity their "inputs" and expand the spectrums of their experience. And they are continually asking new questions, chasing new problems, and experimenting with new solutions."--BOOK JACKET.