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Previews available in: English
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Edition | Availability |
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1
Advertising on Trial: Consumer Activism and Corporate Public Relations in The 1930s
2010, University of Illinois Press
in English
0252092589 9780252092589
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2
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
June 5, 2006, University of Illinois Press
Paperback
in English
0252072995 9780252072994
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3
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
June 5, 2006, University of Illinois Press
Hardcover
in English
0252030591 9780252030598
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4
Advertising on trial: consumer activism and corporate public relations in the 1930s
2005, University of Illinois Press
in English
0252030591 9780252030598
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Book Details
Table of Contents
The rise of a corporate culture : early consumer response
Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement
The drive for legislation to establish federal advertising regulation, 1933-1935
A consumer movement divided : the birth of Consumers Union Inc.
Defining the "consumer agenda," the business community joins the Frey
Legislative closure : the Wheeler-Lea Amendment
Witch hunt, red baiting, and the end to the radical critique of advertising.
Edition Notes
Includes bibliographical references and index.
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Feedback?August 1, 2020 | Edited by ImportBot | import existing book |
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