| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:166508139:2025 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:166508139:2025?format=raw |
LEADER: 02025pam a22003854a 4500
001 5773591
005 20221121203827.0
008 050617t20062006ilua b 001 0 eng
010 $a 2005017226
020 $a0252030591 (cloth : alk. paper)
020 $a0252072995 (paper : alk. paper)
024 3 $a9780252030598
024 3 $a9780252072994
035 $a(OCoLC)OCM60741999
035 $a(NNC)5773591
035 $a5773591
040 $aDLC$cDLC$dBAKER$dC#P$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5813.U6$bS77 2006
082 00 $a659.1/0973/09043$222
100 1 $aStole, Inger L.$0http://id.loc.gov/authorities/names/n2005044753
245 10 $aAdvertising on trial :$bconsumer activism and corporate public relations in the 1930s /$cInger L. Stole.
260 $aUrbana :$bUniversity of Illinois Press,$c[2006], ©2006.
300 $axviii, 290 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe history of communication
504 $aIncludes bibliographical references (p. [209]-276) and index.
505 00 $g1.$tThe rise of a corporate culture : early consumer response -- $g2.$tAdvertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- $g3.$tThe drive for federal advertising regulation, 1933-35 -- $g4.$tA consumer movement divided : the birth of Consumers Union of the United States Inc -- $g5.$tDefining the consumer agenda : the business community joins the fray -- $g6.$tLegislative closure : the Wheeler-Lea amendment -- $g7.$tRed-baiting the consumer movement.
650 0 $aAdvertising$zUnited States$xHistory.$0http://id.loc.gov/authorities/subjects/sh2009113808
650 0 $aCorporations$xPublic relations$zUnited States.
830 0 $aHistory of communication.$0http://id.loc.gov/authorities/names/n95009309
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0514/2005017226.html
852 00 $boff,bus$hHF5813.U6$iS77 2006