MARC Record from Library of Congress

LEADER: 01614cam a22003014a 4500
001 2005017226
003 DLC
005 20060929081655.0
008 050617s2006 ilua b 001 0 eng
010 $a 2005017226
020 $a9780252030598 (cloth : alk. paper)
020 $a0252030591 (cloth : alk. paper)
020 $a9780252072994 (paper : alk. paper)
020 $a0252072995 (paper : alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5813.U6$bS77 2006
082 00 $a659.1/0973/09043$222
100 1 $aStole, Inger L.
245 10 $aAdvertising on trial :$bconsumer activism and corporate public relations in the 1930s /$cInger L. Stole.
260 $aUrbana :$bUniversity of Illinois Press,$c2006.
300 $axviii, 290 p. :$bill. ;$c24 cm.
490 0 $aHistory of communication
504 $aIncludes bibliographical references and index.
505 0 $aThe rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aCorporations$xPublic relations$zUnited States.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0514/2005017226.html