An edition of Advertising on Trial (2005)

Advertising on trial

consumer activism and corporate public relations in the 1930s

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Last edited by ImportBot
August 1, 2020 | History
An edition of Advertising on Trial (2005)

Advertising on trial

consumer activism and corporate public relations in the 1930s

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
312

Buy this book

Previews available in: English

Edition Availability
Cover of: Advertising on Trial
Advertising on Trial: Consumer Activism and Corporate Public Relations in The 1930s
2010, University of Illinois Press
in English
Cover of: Advertising on Trial
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
June 5, 2006, University of Illinois Press
Paperback in English
Cover of: Advertising on Trial
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (History of Communication)
June 5, 2006, University of Illinois Press
Hardcover in English
Cover of: Advertising on trial
Advertising on trial: consumer activism and corporate public relations in the 1930s
2005, University of Illinois Press
in English

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Book Details


Table of Contents

The rise of a corporate culture : early consumer response
Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement
The drive for legislation to establish federal advertising regulation, 1933-1935
A consumer movement divided : the birth of Consumers Union Inc.
Defining the "consumer agenda," the business community joins the Frey
Legislative closure : the Wheeler-Lea Amendment
Witch hunt, red baiting, and the end to the radical critique of advertising.

Edition Notes

Includes bibliographical references and index.

Published in
Urbana
Series
The history of communication

Classifications

Dewey Decimal Class
659.1/0973/09043
Library of Congress
HF5813.U6 S77 2005, HF5813.U6S77 2005, HF5813.U6 S77 2006

The Physical Object

Pagination
p. cm.
Number of pages
312

ID Numbers

Open Library
OL3402355M
Internet Archive
advertisingontri0000stol
ISBN 10
0252030591, 0252072995
ISBN 13
9780252030598, 9780252072994
LCCN
2005017226
OCLC/WorldCat
60741999
Goodreads
1799234

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History

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August 1, 2020 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page