An edition of Issues in marketing's use of multi-attribute attitude models (1972)

Issues in marketing's use of multi-attribute attitude models

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William L. Wilkie
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Last edited by Open Library Bot
December 5, 2010 | History
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An edition of Issues in marketing's use of multi-attribute attitude models (1972)

Issues in marketing's use of multi-attribute attitude models

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  • 0 Have read

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Publish Date
Publisher
Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Language
English
Pages
60

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Subjects
Attitude (Psychology), Consumer behavior, Consumers, Marketing research, Mathematical models, Testing

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Edition Availability
Cover of: Issues in marketing's use of multi-attribute attitude models
Issues in marketing's use of multi-attribute attitude models
1972, Herman C. Krannert Graduate School of Industrial Administration, Purdue University
in English
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Book Details

Edition Notes

Bibliography: p. [1]-5 (2d group)

Published in
Lafayette, Ind
Series
Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 365

Classifications

Dewey Decimal Class
658/.001/9 s, 658.8/3
Library of Congress
HD6483 .P8 no. 365, HF5415.3 .P8 no. 365

The Physical Object

Pagination
60, 5 p.
Number of pages
60

ID Numbers

Open Library
OL5026197M
LCCN
73620575

Source records

Library of Congress MARC record

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December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page