An edition of Defending your brand against imitation
(1995)
Defending your brand against imitation
consumer behavior, marketing strategies, and legal issues
by Judith Lynne Zaichkowsky
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Previews available in: English
Subjects
Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Droit, Imitatie, Industriele eigendom, Nachahmung, Merkenrecht, Propriete industrielle, Gestion, Comportement, Branding (Marketing), Marques de commerce, Merken, Consommateurs, Markenartikel, Produits de marque, Consumentengedrag, Patent laws and legislation, Marketing, law and legislation, Marketing, managementShowing 1 featured edition. View all 1 editions?
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Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues
1995, Quorum Books, ABC-CLIO, LLC
in English
0899308295 9780899308296
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Includes bibliographical references and indexes.
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| June 17, 2023 | Edited by ImportBot | import existing book |
| November 18, 2020 | Edited by MARC Bot | import existing book |
| November 28, 2018 | Edited by ImportBot | import existing book |
| February 14, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |