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"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--
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Previews available in: English
Subjects
Clothing trade, Fashion merchandising, Textbooks, Fashion & beauty industries, Fashion design, Sales & marketing, Industries - General, Business/Economics, Business & Economics, Business / Economics / Finance, Manufacturing, United States, Costume design, Textile design, Textile industry, FashionPlaces
United StatesShowing 10 featured editions. View all 10 editions?
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01
Business of Fashion: Bundle Book + Studio Access Card
2020, Fairchild Books
in English
1501361007 9781501361005
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02
The Business of Fashion: Designing, Manufacturing, and Marketing
Feb 06, 2020, Fairchild Books
paperback
1501349120 9781501349126
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03
The business of fashion: designing, manufacturing, and marketing
2016, Fairchild Books, an imprint of Bloomsbury Publishing Inc.
in English
- Fifth edition.
1501315218 9781501315213
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04
Business of Fashion: Designing, Manufacturing and Marketing
2016, Bloomsbury Publishing Plc
in English
1501315285 9781501315282
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05
Business of Fashion: Designing, Manufacturing, and Marketing
September 2007, Fairchild Books & Visuals
Hardcover
in English
1563675706 9781563675706
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06
The business of fashion: designing, manufacuturing, and marketing
2007, Fairchild Publications
in English
- 3rd ed.
1563675706 9781563675706
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07
The Business of Fashion: Designing, Manufacturing, and Marketing
April 1, 2002, Fairchild Books & Visuals
Hardcover
in English
- 2 edition
1563671824 9781563671821
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08
Business of Fashion: Designing, Manufacturing, and Marketing
2002, Bloomsbury Publishing Plc
in English
1563671832 9781563671838
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09
The business of fashion: designing, manufacturing, and marketing
2002, Fairchild Publications
in English
- 2nd ed.
1563671824 9781563671821
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10
The business of fashion: designing, manufacturing, and marketing
1997, Fairchild Publications
in English
1563670739 9781563670732
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Book Details
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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Feedback?August 17, 2024 | Edited by ImportBot | import existing book |
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL3375468W |
December 10, 2009 | Created by WorkBot | add works page |