An edition of The business of fashion (1997)

The business of fashion

designing, manufacturing, and marketing

Fifth edition.
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Last edited by ImportBot
December 8, 2022 | History
An edition of The business of fashion (1997)

The business of fashion

designing, manufacturing, and marketing

Fifth edition.
  • 0 Ratings
  • 19 Want to read
  • 2 Currently reading
  • 0 Have read

"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--

Publish Date
Language
English
Pages
366

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Previews available in: English

Edition Availability
Cover of: Business of Fashion
Business of Fashion: Bundle Book + Studio Access Card
2020, Fairchild Books
in English
Cover of: The Business of Fashion
The Business of Fashion: Designing, Manufacturing, and Marketing
Feb 06, 2020, Fairchild Books
paperback
Cover of: The business of fashion
The business of fashion: designing, manufacturing, and marketing
2016, Fairchild Books, an imprint of Bloomsbury Publishing Inc.
in English - Fifth edition.
Cover of: Business of Fashion
Business of Fashion: Designing, Manufacturing and Marketing
2016, Bloomsbury Publishing Plc
in English
Cover of: Business of Fashion
Business of Fashion: Designing, Manufacturing, and Marketing
September 2007, Fairchild Books & Visuals
Hardcover in English
Cover of: The business of fashion
The business of fashion: designing, manufacuturing, and marketing
2007, Fairchild Publications
in English - 3rd ed.
Cover of: Business of Fashion
Business of Fashion: Designing, Manufacturing, and Marketing
2002, Bloomsbury Publishing Plc
in English
Cover of: The Business of Fashion
The Business of Fashion: Designing, Manufacturing, and Marketing
April 1, 2002, Fairchild Books & Visuals
Hardcover in English - 2 edition
Cover of: The business of fashion
The business of fashion: designing, manufacturing, and marketing
2002, Fairchild Publications
in English - 2nd ed.
Cover of: The business of fashion
The business of fashion: designing, manufacturing, and marketing
1997, Fairchild Publications
in English

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Book Details


Table of Contents

Part I. Organization of the Global Fashion Industries. 1. Historical Perspective of the Fashion Industry
2. Global Fashion Supply/Value Chain
3. Business and Legal Framework of Companies in the Fashion Industries
4. Global Materials Industry
5. Fashion Brands: Company Organization
Part II. Creating and Marketing Fashion a Fashion Brand. 6. Creating a Fashion Brand: Research
7. Creating a Fashion Brand: Design Brief
8. Design Development and Style Selection
9. Marketing Fashion Brands
Part III. Production and Distribution of Fashion Brands. 10. Preproduction Processes
11. Sourcing Decisions and Production Centers
12. Production Processes
13. Distribution and Retailing.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY, USA
Copyright Date
2016

Classifications

Dewey Decimal Class
338.4/76870973
Library of Congress
TT496.U6 B87 2016

The Physical Object

Pagination
xvii, 366 pages
Number of pages
366

ID Numbers

Open Library
OL36621699M
Internet Archive
businessoffashio0000burn_c2f7
ISBN 10
1501315218
ISBN 13
9781501315213
LCCN
2016009229
OCLC/WorldCat
941714821

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December 8, 2022 Edited by ImportBot import existing book
December 27, 2021 Edited by ImportBot import existing book
July 31, 2019 Edited by MARC Bot associate edition with work OL3375468W
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page