MARC record from Internet Archive

LEADER: 05575cam 2200781 i 4500
001 ocn941714821
003 OCoLC
005 20211119123231.0
008 160224t20162016nyua b 001 0 eng
010 $a 2016009229
040 $aDLC$beng$erda$cDLC$dYDX$dOCLCF$dYDXCP$dBDX$dBTCTA$dOCLCO$dNRC$dBKL$dCHVBK$dOCLCO$dIBE$dSFR$dOCLCQ$dOCLCA$dFYM$dOCLCO$dOCLCQ$dAU@$dUKMGB$dOCLCQ$dCNO$dOCLCO$dOCLCA$dOCLCQ$dOCLCO$dERF$dOCLCA$dOCLCQ$dUKUSR
015 $aGBB6A5129$2bnb
016 7 $a017955017$2Uk
019 $a926062028$a1158406447
020 $a9781501315213$q(paperback)
020 $a1501315218$q(paperback)
035 $a(OCoLC)941714821$z(OCoLC)926062028$z(OCoLC)1158406447
037 $bBloomsbury USA Academic, C/O Mps 16365 James Madison Hwy, Gordonsville, VA, USA, 22942, (540)6727600$nSAN 631-5011
042 $apcc
043 $an-us---
050 00 $aTT496.U6$bB87 2016
072 7 $aIND$2eflch
072 7 $aIND$2ukslc
082 00 $a338.4/76870973$223
084 $aBUS070090$2bisacsh
100 1 $aBurns, Leslie Davis,$eauthor.
245 14 $aThe business of fashion :$bdesigning, manufacturing, and marketing /$cLeslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant.
250 $aFifth edition.
264 1 $aNew York, NY, USA :$bFairchild Books, an imprint of Bloomsbury Publishing Inc.,$c2016.
264 4 $c©2016
300 $axvii, 366 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--$cProvided by publisher.
505 0 $aPart I. Organization of the Global Fashion Industries. 1. Historical Perspective of the Fashion Industry -- 2. Global Fashion Supply/Value Chain -- 3. Business and Legal Framework of Companies in the Fashion Industries -- 4. Global Materials Industry -- 5. Fashion Brands: Company Organization -- Part II. Creating and Marketing Fashion a Fashion Brand. 6. Creating a Fashion Brand: Research -- 7. Creating a Fashion Brand: Design Brief -- 8. Design Development and Style Selection -- 9. Marketing Fashion Brands -- Part III. Production and Distribution of Fashion Brands. 10. Preproduction Processes -- 11. Sourcing Decisions and Production Centers -- 12. Production Processes -- 13. Distribution and Retailing.
650 0 $aClothing trade$zUnited States.
650 0 $aFashion$xEconomic aspects.
650 0 $aFashion design.
650 0 $aFashion merchandising.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xFashion & Textile Industry.$2bisacsh
650 7 $aClothing trade.$2fast$0(OCoLC)fst00864754
650 7 $aFashion design.$2fast$0(OCoLC)fst01200123
650 7 $aFashion$xEconomic aspects.$2fast$0(OCoLC)fst00921605
650 7 $aFashion merchandising.$2fast$0(OCoLC)fst00921644
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
630 07 $aDesign$f2016$2gnd
650 7 $aBekleidungsindustrie$2gnd
650 7 $aHerstellung$2gnd
650 7 $aMarketing$2gnd
650 7 $aTextilindustrie$2gnd
650 7 $aIndustry.$2eflch
650 7 $aIndustry.$2ukslc
700 1 $aMullet, Kathy K.,$d1958-$eauthor.
700 1 $aBryant, Nancy O.,$eauthor.
938 $aBrodart$bBROD$n114216991
938 $aBaker and Taylor$bBTCP$nBK0017857042
938 $aYBP Library Services$bYANK$n12800026
938 $aYBP Library Services$bYANK$n12653005
029 1 $aAU@$b000057149524
029 1 $aCHDSB$b006655121
029 1 $aCHVBK$b404055117
029 1 $aUKMGB$b017955017
029 1 $aUNITY$b138831653
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 115 OTHER HOLDINGS