How to develop successful new products
by Jerry Patrick
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New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products.
Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another.
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Subjects
Product management, Marketing, New productsShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
How to develop successful new products
1997, NTC Business Books, American Marketing Association
in English
0844236624 9780844236629
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Includes bibliographical references (p. 197-200) and index.
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| August 6, 2024 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 13, 2010 | Edited by WorkBot | add more information to works |
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