| Record ID | ia:howtodevelopsucc0000patr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/howtodevelopsucc0000patr/howtodevelopsucc0000patr_marc.xml |
| Download MARC binary | https://www.archive.org/download/howtodevelopsucc0000patr/howtodevelopsucc0000patr_meta.mrc |
LEADER: 02876cam 2200445 a 4500
001 ocm35796448
003 OCoLC
005 20181101033738.0
008 961022s1997 ilua b 001 0 eng
010 $a 96039370
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dCNCGM$dBDX$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dPHUST$dOCLCQ
020 $a0844236624
020 $a9780844236629
035 $a(OCoLC)35796448
050 00 $aHF5415.153$b.P34 1997
082 00 $a658.5/75$221
100 1 $aPatrick, Jerry.
245 10 $aHow to develop successful new products /$cJerry Patrick.
260 $aLincolnwood, Ill. :$bNTC Business Books ;$aChicago :$bAmerican Marketing Association,$c℗♭1997.
300 $aviii, 214 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 197-200) and index.
505 0 $aCh. 1. New Products: The Lifeblood of Successful Marketing Growth -- Ch. 2. Why New Products Fail -- Ch. 3. Debunking Reality -- Ch. 4. How to Discover People's True Needs -- Ch. 5. What's in It for Me? -- Ch. 6. Linking Benefits to Needs -- Making the Sale -- Ch. 7. Building Value-Added Concepts for New Products -- Ch. 8. Ideation -- Ch. 9. Exploration and Expansion -- Ch. 10. Other Types of Qualitative Research -- Ch. 11. Business-to-Business Opportunities -- Ch. 12. Developing Successful Products for a Global Community -- Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory.
520 1 $a"New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket.
650 0 $aNew products$xMarketing.
650 0 $aProduct management.
650 7 $aNew products$xMarketing.$2fast$0(OCoLC)fst01036905
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh041/96039370.html
938 $aBaker & Taylor$bBKTY$c47.95$d35.96$i0844236624$n0002928566$sactive
938 $aBrodart$bBROD$n49757776$c$47.95
938 $aBaker and Taylor$bBTCP$n96039370
938 $aYBP Library Services$bYANK$n1299329
029 1 $aAU@$b000012862171
029 1 $aNZ1$b4737697
029 1 $aYDXCP$b1299329
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 361 OTHER HOLDINGS