| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:613647066:2327 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:613647066:2327?format=raw |
LEADER: 02327mam a22003258a 4500
001 1979285
005 20220609042440.0
008 961022s1997 ilu b 001 0 eng
010 $a 96039370
020 $a0844236624 (alk. paper)
035 $a(OCoLC)ocm35796448
035 $9AMJ6696CU
035 $a1979285
040 $aDLC$cDLC$dAKR$dOrLoB-B
050 00 $aHF5415.153$b.P34 1997
082 00 $a658.5/75$221
100 1 $aPatrick, Jerry.$0http://id.loc.gov/authorities/names/n96102706
245 10 $aHow to develop successful new products /$cJerry Patrick.
260 $aLincolnwood, Ill. :$bNTC Publishing Group,$c1997.
263 $a9702
300 $aviii, 214 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tNew Products: The Lifeblood of Successful Marketing Growth --$gCh. 2.$tWhy New Products Fail --$gCh. 3.$tDebunking Reality --$gCh. 4.$tHow to Discover People's True Needs --$gCh. 5.$tWhat's in It for Me? --$gCh. 6.$tLinking Benefits to Needs - Making the Sale --$gCh. 7.$tBuilding Value-Added Concepts for New Products --$gCh. 8.$tIdeation --$gCh. 9.$tExploration and Expansion --$gCh. 10.$tOther Types of Qualitative Research --$gCh. 11.$tBusiness-to-Business Opportunities --$gCh. 12.$tDeveloping Successful Products for a Global Community --$gCh. 13.$tPutting It All Together: A Successful Case Study Using the Perception Expansion Theory.
520 $aNew products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products.
520 8 $aLoaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another.
650 0 $aNew products$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2008108409
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
852 00 $boff,bus$hHF5415.153$i.P34 1997