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An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
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Previews available in: English
Showing 9 featured editions. View all 9 editions?
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1
Marketing to the Social Web: How Digital Customer Communities Build Your Business
2011, Wiley & Sons, Limited, John
in English
1118258126 9781118258125
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2
Marketing to the Social Web
2009, Wiley & Sons, Incorporated, John
in English
1282113364 9781282113367
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3
Marketing to the Social Web
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470440295 9780470440292
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4
Marketing to the Social Web: How Digital Customer Communities Build Your Business
2009, Wiley & Sons, Incorporated, John
in English
0470489790 9780470489796
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5
Marketing to the social web: how digital customer communities build your business
2009, John Wiley & Sons
in English
0470410973 9780470410974
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6
Marketing to the Social Web
2007, Wiley & Sons, Incorporated, John
in English
1280916397 9781280916397
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7
Marketing to the Social Web: How Digital Customer Communities Build Your Business
2007, Wiley & Sons, Incorporated, John
in English
0470177373 9780470177372
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8
Marketing to the Social Web: How Digital Customer Communities Build Your Business
June 22, 2007, Wiley
in English
0470124172 9780470124178
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9
Marketing to the social web: how digital customer communities build your business
2007, John Wiley & Sons
in English
0470124172 9780470124178
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Feedback?December 13, 2019 | Edited by MARC Bot | import existing book |
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