An edition of Sound business
(2007)
Sound business
2nd ed.
by Julian Treasure
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The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
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Book Details
Table of Contents
pt. 1. Sounds interesting : The nature of sound
Hearing
Listening
pt. 2. Sound affects : The emperor's naked!
The main classes of sound
The golden rules of sound
Some new tools
The SoundFlow (TM) model
The sounds of brands
pt. 3. Sound practice : Sound and brands
Brand music
Sonic logo
Advertising sound
Branded audio
Product sound
Soundscapes
Telephone sound
Postscript : the future.
Edition Notes
Includes bibliographical references and index.
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| March 4, 2022 | Created by ImportBot | import new book |