| Record ID | ia:soundbusiness0000trea |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/soundbusiness0000trea/soundbusiness0000trea_marc.xml |
| Download MARC binary | https://www.archive.org/download/soundbusiness0000trea/soundbusiness0000trea_meta.mrc |
LEADER: 02524cam 2200469Ia 4500
001 ocn760216397
003 OCoLC
005 20220219080227.0
008 111110s2011 enka b 001 0 eng d
040 $aVFL$beng$cVFL$dBTCTA$dYDXCP$dOUF$dA7U$dOCLCO$dOCLCQ$dOCLCF
019 $a668189860
020 $a9781852526689
020 $a1852526688
035 $a(OCoLC)760216397$z(OCoLC)668189860
050 4 $aML3916$b.T73 2011
082 04 $a658.8342 T7103s2
100 1 $aTreasure, Julian.
245 10 $aSound business /$cJulian Treasure.
246 14 $aSound business, how to use sound to grow profits and brand value
250 $a2nd ed.
260 $aCirencester :$bManagement Books 2000 Ltd,$c2011.
300 $a276 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Sounds interesting : The nature of sound -- Hearing -- Listening -- pt. 2. Sound affects : The emperor's naked! -- The main classes of sound -- The golden rules of sound -- Some new tools -- The SoundFlow (TM) model -- The sounds of brands -- pt. 3. Sound practice : Sound and brands -- Brand music -- Sonic logo -- Advertising sound -- Branded audio -- Product sound -- Soundscapes -- Telephone sound -- Postscript : the future.
520 $aThe world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
650 0 $aConsumer behavior.
650 0 $aCustomers$xPsychology.
650 0 $aMarketing$xPsychological aspects.
650 0 $aSound$xPhysiological aspects.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing$xPsychological aspects.$2fast$0(OCoLC)fst01010241
650 7 $aSound$xPhysiological aspects.$2fast$0(OCoLC)fst01126954
938 $aBaker and Taylor$bBTCP$nBK0009274033
938 $aYBP Library Services$bYANK$n4189244
029 1 $aAU@$b000049641411
029 1 $aDKDLA$b800010-katalog:99122560539305763
029 1 $aDKDLA$b820030-katalog:1512510
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 23 OTHER HOLDINGS