An edition of The new Chinese traveler (2014)

The new Chinese traveler

business opportunities from the Chinese travel revolution

by

Cover of: The new Chinese traveler by Gary Bowerman, Gary Bowerman
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Last edited by ImportBot
September 21, 2022 | History
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An edition of The new Chinese traveler (2014)

The new Chinese traveler

business opportunities from the Chinese travel revolution

by

"Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers"--

Publish Date
Publisher
Palgrave Macmillan
Language
English

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Previews available in: English

Subjects

Chinese, Travel, International travel, Business travel, Tourism, BUSINESS & ECONOMICS / Industries / Retailing, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, China, economic conditions

Places

China

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Edition Availability
Cover of: The new Chinese traveler
The new Chinese traveler: business opportunities from the Chinese travel revolution
2014, Palgrave Macmillan
in English
Libraries near you: WorldCat
Cover of: New Chinese Traveler
New Chinese Traveler
2014, Palgrave Macmillan
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Machine generated contents note:
1.Beyond the Middle Kingdom: The Makings of a Travel Revolution 2.Building A Brand New Industry: From ADS to the New Tourism Law 3.Going Global: China's New Travel Class Spreads its Wings 4.Magnetised by Macau: Creating a Global Tourism Phenomenon 5.The Purchasing Prerogative: Hong Kong and Shopping Tourism 6.Sun, Sea & Shopping: China Goes to the Beach 7.Lights, Camera, Action: Chinese Tourism on TV and Film8.All Around the World: Tourism Marketers Target China 9.A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers.

Edition Notes

Published in
Houndmills, Basingstoke, Hampshire, New York, NY
Series
Palgrave pocket consultants

Classifications

Dewey Decimal Class
910.68/8
Library of Congress
G155.C6 B68 2014, GN625-GN635HF4999.2-

The Physical Object

Pagination
pages cm.

ID Numbers

Open Library
OL31030973M
Internet Archive
newchinesetravel0000bowe
ISBN 13
9781137397287
LCCN
2014024815

Source records

Promise Item
Library of Congress MARC record
Better World Books record
Internet Archive item record

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History

Download catalog record: RDF / JSON
September 21, 2022 Edited by ImportBot import existing book
September 13, 2021 Edited by ImportBot import existing book
November 13, 2020 Created by MARC Bot import new book