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An engaging explanation of the science behind Malcolm Gladwell?s bestselling BlinkGerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell?s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes?processes that apply rules of thumb that we?ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis?they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make?how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question?Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
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Previews available in: English
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Gut Feelings: Short Cuts to Better Decision Making
2008, Penguin Books, Limited
in English
0141015918 9780141015910
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Gut Feelings: The Intelligence of the Unconscious
July 5, 2007, Viking Adult
Hardcover
in English
- 1 edition
0670038636 9780670038633
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Gut Feelings: The Intelligence of the Unconscious
August 1, 2007, Tantor Media
Audio CD
in English
- Unabridged edition
1400105056 9781400105052
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Gut Feelings: The Intelligence of the Unconscious
August 1, 2007, Tantor Media
Audio CD
in English
- Library ed. edition
1400135052 9781400135059
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8
Gut Feelings: The Intelligence of the Unconscious
August 1, 2007, Tantor Media
MP3 CD
in English
- MP3 Una edition
1400155053 9781400155057
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