An edition of Inside Apple
(2012)
Inside Apple
the secrets behind the past and future success of Steve Job's iconic brand
by Adam Lashinsky
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Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
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Previews available in: English
Subjects
Industrial management, Inc Apple Computer, Success in business, Corporate culture, Management, Computer industry, Informatique, Chefs d'entreprise, Marques commerciales, Innovations, Leadership, Creative ability in business, Case studies, Success, Apple computer, inc., Management, case studies, Industries, united statesPlaces
United States
Book Details
Table of Contents
Machine generated contents note: 1.Rethink Leadership
2.Embrace Secrecy
3.Focus Obsessively
4.Stay Start-Up Hungry
5.Hire Disciples
6.Own Your Message
7.Overwhelm Friends/Dominate Foes
8.Plan for After Your Successor
9.Inspire Imitators
10.One More Thing.
Edition Notes
Includes index.
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| August 17, 2024 | Edited by ImportBot | import existing book |
| December 22, 2022 | Edited by MARC Bot | import existing book |
| May 25, 2022 | Edited by ImportBot | import existing book |
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| July 18, 2019 | Created by MARC Bot | import new book |