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Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
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Previews available in: English
Subjects
Branding (Marketing), Social media, Publicity, Web 2.0., Social status, Celebrities, Web 2.0, Marketing, New York Times reviewed, Social Media, Famous Persons, Advertising, Médias sociaux, Statut social, Célébrités, Publicité, Stratégie de marque, Branding, SOCIAL SCIENCE, Discrimination & Race Relations, Minority Studies, Media Studies, Berühmte Persönlichkeit, Facebook, Gesellschaft, Soziale Software, Twitter, World Wide Web 2.0, Öffentlichkeit, Webb 2.0., Sociala medier, Sociala aspekter, Berömda personer, Marknadsföring, Computers & internetShowing 1 featured edition. View all 1 editions?
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1
Status update: celebrity, publicity, and branding in the social media age
2013, Yale University Press
in English
0300176724 9780300176728
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Book Details
Table of Contents
Introduction
A Cultural History of Web 2.0
Leaders and Followers : Status in the Tech Scene
Fabulous Lives of Micro-Celebrities
Self-Branding : The (Safe for Work) Self
Lifestreaming: We Live in Public
Designed in California: Entrepreneurship and the Myths of Web 2.0
Conclusion.
Edition Notes
Includes bibliographical references and index.
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