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Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - Publisher.
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Previews available in: English
Showing 10 featured editions. View all 25 editions?
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01
Strategic management: concepts
2007, Pearson Prentice Hall
in English
- 11th ed.
0131869558 9780131869554
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04
Strategic management: concepts & cases
2003, Prentice Hall
Hardcover
in English
- 9th ed.
0130479128 9780130479129
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06
Strategic management: concepts : activebook version 1.0
2002, Prentice Hall
in English
0130663425 9780130663429
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07
Strategic management: concepts & cases
1999, Prentice Hall
in English
- 7th ed.
0130807850 9780130807854
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10
Strategic management
1991, Merrill, Collier Macmillan Canada, Maxwell Macmillan International
in English
- 3rd ed.
067521386X 9780675213868
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Book Details
Edition Notes
Includes bibliographical references and index.
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