An edition of Multimodal metaphor (2009)

Multimodal metaphor

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Cover of: Multimodal metaphor by edited by Charles J. Forceville, Eduardo Urios-Aparisi.
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July 5, 2019 | History
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An edition of Multimodal metaphor (2009)

Multimodal metaphor

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Publish Date
Publisher
Mouton de Gruyter, Walter de Gruyter Inc.
Language
English
Pages
484

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Previews available in: English

Subjects
Metaphor, LANGUAGE ARTS & DISCIPLINES, Linguistics, Metaforen, Communication Studies, Syntax, Multimodale teksten, Grammar & Punctuation

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Edition Availability
Cover of: Multimodal metaphor
Multimodal metaphor
2009, Mouton de Gruyter, Walter de Gruyter Inc.
in English
  • Not in Library
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Book Details

Table of Contents

Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville
Brand images : multimodal metaphor in corporate branding messages / Veronika Koller
Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero
Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi
Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu
Visual metaphor versus verbal metaphor : a unified account / Francisco Yus
Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie
Image alignment in multimodal metaphor / Norman Y. Teng
Visual metaphoric conceptualization in editorial cartoons / Joost Schilperoord and Alfons Maes
Anger in Asterix : the metaphorical representation of anger in comics and animated films / Bart Eerden
Pictorial metaphors of emotion in Japanese comics / Kazuko Shinohara and Yoshihiro Matsunaka
Words, gestures, and beyond : forms of multimodal metaphor in the use of spoken language / Cornelia Müller and Alan Cienki
Metonymy first, metaphor second : a cognitive-semiotic approach to multimodal figures of thought in co-speech gesture / Irene Mittelberg and Linda R. Waugh
Music, language, and multimodal metaphor / Lawrence Zbikowski
The role of non-verbal sound and music in multimodal metaphor / Charles Forceville
Multimodal metaphor in classical film theory from the 1920s to the 1950s / Mats Rohdin
Multimodal expressions of the "Human victim is animal" metaphor in horror films / Gunnar Theodór Eggertsson and Charles Forceville.

Edition Notes

Includes bibliographical references and index.

Published in
Berlin, New York
Series
Applications of cognitive linguistics -- 11

Classifications

Dewey Decimal Class
302.2
Library of Congress
P301.5.M48 M85 2009, P301.5.M48M85 2009

The Physical Object

Pagination
p. cm.
Number of pages
484

ID Numbers

Open Library
OL23021172M
Internet Archive
multimodalmetaph00forc
ISBN 13
9783110205152
LCCN
2009003856
OCLC/WorldCat
247274512
Library Thing
9473025

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Library of Congress MARC record
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amazon.com record

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